Email Marketing - The Unsung Hero

You may think email is yesterday’s news, but just because email has been around a while, it doesn’t make it any less effective. http://bit.ly/2OaS4cd

Sure, email marketing’s shiny new cousins, social media and pay per click, attract a lot of industry buzz – but email marketing is the unsung hero of today’s digital marketing world. Don't believe me? Here are three major email marketing advantages.

ADVANTAGE #1 – EMAIL IS PRIVATE

Doesn’t every salesperson strive for a private audience with a qualified prospect? Email provides that in spades!

Think about it. Email messages are private communications sent to specific individuals. And, by segmenting your email list, you can communicate directly with an audience of qualified prospects.

ADVANTAGE #2 – EMAIL IS A WORKHORSE

Through automation, you can trigger emails to be sent based on an actions performed on your website, like sending a welcome email when a someone signs up to receive your monthly eNewsletter or issuing an email with a discount incentive if a user abandons an online shopping cart.

These automated emails not only save precious time, but also help nurture relationships, turning prospects into customers and customers into repeat customers.

ADVANTAGE #3 – EMAIL IS COST EFFECTIVE

The cost of email marketing can be much lower than other forms of digital marketing. There’s no cost per click, no advertising fee, and no post boosting required get better placement in an email inbox.

If you’re ready to take advantage of the many benefits of email marketing, contact the email experts at THAT Agency today at http://bit.ly/2O8pgBj.

And be sure to sign up for email updates at blog.thatagency.com.

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