The Importance of a Website in Your Digital Marketing Strategy

I'm Rene and I'm a Graphic Designer here at THAT Agency and I'm going to be talking to you about the importance of a website for your digital marketing strategy! 

Why is a website important? 
Your website is your biggest digital marketing asset. If people want to learn more about your business and the services you provide, they'll most likely visit your website to begin their research.

What does a successful website look like?
A successful website is one that works towards your marketing and business goals. 

Here are a few questions to ask yourself about your website:
1. Is it Discoverable?
Have you done your keyword research? Are people able to find your site when they search for you? If not, you may want to revisit your SEO strategy.

2. Is it Responsive? 
Just about everyone is using a smartphone these days, so you want to make sure you have a clean responsive website to avoid losing on-the-go business. 

3. Is it Engaging? 
Are people interacting with your content? If the overall UX of your website isn't very enticing or user-friendly, your consumers might move on to one of your competitors. 

4. Is it Recognizable? 
Is your design and content on brand? People should know its your website whether they're on the homepage or reading one of your blogs. 

5. And lastly, are you using a CMS?
This will allow your team to effectively manage your website and make updates without writing hundreds of lines of code. 

Have you started planning your Digital Marketing Strategy for 2018? If not, we're here to help!