An influencer marketing strategy is a great way to present your brand in an authentic way. For tips on developing an impactful influencer marketing strategy, visit https://goo.gl/HzJJ5W. 

Here are the four main mistakes marketers make with influencer outreach:

Mistake 1: Marketers don't educate themselves on media pricing standards.

Don't be fooled by what price some influencers are asking to work and collaborate with your brand. Some influencers have the same following, and are willing to work with an exchange of product, while others are asking for monetary compensation. Make sure you research industry standards, and they are requesting and appropriate price for their influence, before spending your marketing budget.

Mistake 2: Marketers underestimate the value of microinfluencers.

Microinfluencers are the hidden gem for small to mid-sized businesses. If you don't have 100's of 1,000's of dollars to shovel out for a few social media posts, that doesn't mean that you can't still benefit from influencer marketing. Microinfluencers can be more beneficial than large influencers because they have a small community and loyal followers.

Read https://goo.gl/gbBoEW to learn how influencers are changing the world of advertising.

Mistake 3: Marketers choose the wrong influencer.

Just because they are an influencer, doesn't mean they will be the best fit for your brand. Do some research to see if the influencer represents your brand's voice and style. You can also look at other brands, to see who they have worked with in the past, and if they would be the best fit for your brand. For example, if your brand offers "nutrition bars", you will want to partner with an influencer that speaks to people that are mindful about health and exercise. And that they partner with other brands that are health based.

Mistake 4: Marketers don't measure the results.

If you do not have a system for following up with your influencer campaign, or seeing how their posts perform, you need to make one. Even if it is a simple spreadsheet, it will help you keep track of what influencers you are working with and how their posts performed.

Here's what to know about influencer marketing in 2018 - https://goo.gl/DmkWuP

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