Natalie Gardner, Social Media Marketing Specialist at THAT Agency, brings you this Digital Marketing Tip on Negotiating and Incentivizing Influencers as part of a successful overall Social Media Strategy.

Before you set a budget for your Influencer Marketing Campaign, remember that influencers are most always willing to negotiate. If influencers find value in what you have to offer, they are more willing to do things at a lower cost. In order to establish value, you should incentivize your influencers, such as reaching a certain number of likes, comments or shares.

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