How Social Media Impacts Search Engine Optimization
First, let’s talk a bit about social signals. They refer to a web page’s collective shares, likes and overall social media visibility as perceived by search engines. They contribute to a page’s organic search ranking and are another form of citation, similar to backlinks. Now, more than ever, social media is directly impacting a website’s SEO, especially for online stores.
A search engine’s main goal is to provide high-quality, relevant content to users. It does this by evaluating how frequently a URL is seen throughout the web and social media.
Relevant social signals include the number of followers, tweets and retweets on Twitter and shares on Facebook. So, it’s important to produce substantive and entertaining content because increased social signals indicate good domain authority and demonstrate a URL’s value - http://bit.ly/2nEECCM.
Other than producing strong content, some strategies for increasing your volume of social signals include posting daily, creating contests and partnerships, listening to what people are saying about your brand and monitoring your progress.
Social signals are just another metric to factor into your SEO strategy. By increasing your social media engagement, you are increasing in importance with regard to the ranking algorithm.
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