My name is Natalie and I currently run the Influencer Marketing initiatives for THAT Agency, and we offer Influencer Marketing as a full service. What is Influencer Marketing? Influencer Marketing is using an online leader to drive the brands message to a larger market. It can be a stranger, celebrity, or a friend that you most likely take interest in, and you would be persuaded to possibly make a purchase decision. E-Book to Plastic Surgery Marketing in 2018: https://goo.gl/YFVF5q Before we think about influencers, we need to focus on your social channels. As a plastic surgeon are you marketing yourself online? With an online presence all your patients (with their consent) can be your influencers. If they are comfortable they can post about their procedures and results, and they can be re-purposed in your plastic surgery marketing strategy for increased visibility. What is one takeaway from influencer marketing to implement into your 2018 plastic surgery marketing strategy? Work with your influencers, be willing to negotiate with them. Just because they don't say yes to your initial offer doesn't mean that they won't work with you in the future. Get creative! Offer to sponsor events or parties, or send them product. There's all kinds of ways you can change their mind or make them want to work with you. Address: 2000 Palm Beach Lakes Blvd STE 601, West Palm Beach, FL 33409 Phone: (561) 832-6262 Email: info@thatagency.com Website http://www.thatagency.com/ Google+ https://www.google.com/+ThatAgency Facebook https://www.facebook.com/thatagency Twitter https://twitter.com/THAT_Agency