As a marketing director, you are most likely responsible for an entire company, not just a singular department. Your role is much more strategic in nature than, let's say, a marketing manager. How can you benefit from outsourcing your marketing strategy?- https://goo.gl/p5Cph4. You may be responsible for not only "marketing and marketing communications," but sales as well. It is a role that is fluid - calling for creativity, insight and business sense.

Whether you are new to this role, or a seasoned marketing director, you may ask yourself - should I hire an outside digital marketing agency? https://goo.gl/RPX62Q

Aside from the challenges that arise from researching, vetting and hiring a marketing agency, companies can realize the following benefits:

1. Cost & Risk: Typically, hiring a marketing agency is less than the cost of one full-time executive, and you will get a team of experts at your disposal. With digital marketing agencies, you can also anticipate getting cheaper ad and software costs, which can minimize the impact of marketing staff reductions.

2. Access & Transparency: We believe in being a fully-transparent marketing company. Your data and insights are yours, and no hidden fees or mark-ups should occur. When you hire the right marketing agency, make sure this is their policy as well. Read more here - https://goo.gl/D2vxcm

3. Time: Not only will you save yourself time from trying to hire, train and educate a single employee, you will also save time from trying to learn every aspect there is to know about digital marketing.

4. Experience: You've heard the saying "Jack of all trades, master of none," right? No one person can know every possible aspect of digital marketing. A good digital marketing agency will have specific personnel in place, who specialize in the various aspects of digital marketing. Because of this, you are able to capitalize, and know that seasoned, educated strategies are being put in place - as they know and understand your target market and which marketing channels are available and will perform the best.

By hiring a digital marketing agency, you are able to maximize your internal resources and budgets, so that you get the biggest bang for your buck. Allowing your new marketing agency to focus on tactics and execution, will free up your time to focus on overall company strategy.

If you still have questions, I'd love to speak with you personally about how we fill this role for our clients, and the benefits that they have received. Also, check out our blog for more great tips and industry news!

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