Natalie Gardner, Social Media Marketing Specialist at THAT Agency, brings you this Digital Marketing Tip on switching to an Instagram Business Profile.

If you already use regular Instagram profile, it would be crucial to switch from an Instagram Personal Profile, to an Instagram Business Profile. You can do this by going to your settings, and clicking "switch to business profile". This way you can have a contact button at the top of your profile, and use of analytics to see the results from your marketing efforts.

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