Nathan Mendenhall, Director of Social Strategy at THAT Agency, brings you this Digital Marketing Tip on using Facebook Audience Insights to learn more about your Facebook Community.

You can use Facebook Audience Insights to learn about all types of data points about your social audience. It goes from: consumer behavior, demographics, do they buy with credit cards, what are their political beliefs...if you're not using Facebook Audience Insights you are missing out on a ton opportunities for content creations, advertising, and more.

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