Top 4 Mistakes Marketers Make with Influencers | THAT Agency

Hi I’m Natalie and I manage the Influencer Marketing initiatives at THAT Agency. Today I’m going to talk to you about the Top 4 Mistakes Marketers Make with Influencers:

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1. Marketers don’t educate themselves on media pricing standards- don’t be fooled by what prices some influencers are asking for to work in collaboration with your brand. Some influencers can have the same authority and are willing to promote for exchange of product, where others are asking for $100 a post. Make sure you research industry standards and they are requesting an appropriate price for their influence before spending your marketing budget.

2. Marketers Underestimate the value of Microinfluencers- Microinfluencers are the hidden gem of success for small and mid-sized businesses. If you don’t have hundreds of thousands of dollars to shovel out for a few social media posts, that doesn’t mean you can’t still benefit from influencer marketing. Microinfluencers can be more beneficial than larger influencers because they have a small community of loyal followers.

3. Choosing the Wrong Influencer- Just because they are an influencer does not mean they will make the best fit for your brand. Do some research to see if the influencer represents your brand voice and style. You can also look at other brands they have worked with in the past to see if they are brands you want to associate your brand with. For example, if you brand offers nutrition bars, you will want to partner with an influencer that speaks to people that are mindful about their health and exercise. And that he or she is partnering with other brands that are health based.

4. Not Measuring the Results- If you do not have a system for following up with your influencer campaigns or seeing how their posts perform, you need to make one. Even if it’s a simple spreadsheet it will help you keep track of what influencers you are working with and how their posts performed once they posted.

I hope this helped you with your influencer campaigns in the future when reaching out to influencers. For more information visit