Using Social Media UTM Tracking Codes | Digital Tips THAT Matter

November 13, 2016
Nathan Mendenhall, Director of Social Strategy at THAT Agency, brings you this Digital Marketing Tip on using Social UTM Tracking Codes.

Traditionally, custom UTM codes are used to track the performance of PPC campaigns; however we use them to track social content performance. Using Google's custom UTM code builder, you can take any link and track it specifically by a campaign and source to see exactly what your website traffic does, based on the social post that you directed to your website on.

Make sure to check out other videos on our YouTube channel: https://www.youtube.com/user/THATAgency


Address:
410 Evernia Street, Suite 118
West Palm Beach, FL 33401

Phone: (561) 832-6262
Email: info@thatagency.com

Website
http://www.thatagency.com/

Google+
https://www.google.com/+ThatAgency

Facebook
https://www.facebook.com/thatagency

Twitter
https://twitter.com/THAT_Agency